Keith Urban continues to give fans a glimpse into his upcoming studio album (fall 2020) with the release of “Polaroid” on April 24.
Penned by Sam Fischer, Steph Jones, Geoff Warburton, Griffen Palmer and Mark Trussell, “Polaroid” follows the recent release of Keith’s new single, “God Whispered Your Name,” which is currently No. 15 on the Billboard Country Airplay chart after eight weeks.
“I really connected with the song,” says Keith. “I used to have this house that I lived in with a few guys in my band and at some point, someone gave us this Polaroid camera. We used it to take pictures of everybody and everything—crazy stuff that happened. We had all of them posted on a big board and I so clearly saw that the minute I heard the song.”
Keith also dropped a cinematically savvy new video for “Polaroid,” which was directed by Dano Serny.
“I was sent a really simple treatment,” says Keith. “It was all centered around a pool party and this contraption called a MoCo that’s programmed to do what you see in the video—swoop in, pan out, look around and swoop right back and do the exact same motion again and again. You’re able to place people in these different places, positions and then freeze moments. It was pretty trippy.”
Watch Keith’s new video for “Polaroid” below.
photo by Curtis Hilbun, AFF-USA.com