The Grand Ole Opry is rolling out a new campaign in 2019: Opry NextStage, which features yearlong collaborations with rising country artists Tegan Marie, Riley Green, Tenille Townes and Travis Denning.
The collaborations will include live performances, strategic marketing support and short-form documentaries. According to the Opry, the goal is to create a “connection between this group of exciting, talented and diverse young artists and the Opry’s passionate audience.”
Each Opry NextStage artist will perform on the Grand Ole Opry at Ryman Auditorium in December:
- Tenille Townes on Dec. 7
- Tegan Marie on Dec. 8
- Riley Green on Dec. 11
- Travis Denning on Dec. 15
Opry NextStage will officially launch with a kickoff party and concert featuring performances by the inaugural class at Ole Red Nashville on Jan. 8. Tickets for the Opry NextStage kickoff party go on sale on Nov. 29 at 10 a.m. CT.
photos by Tammie Arroyo, AFF-USA.com